
MENTAL CARE & ENCOURAGEMENT
The strength to stand by your heart. From absorbing your frustrations to lending an ear — compassionate support by experienced staff.
Our Emotional Support & Encouragement Services provide compassionate support for those dealing with everyday stress, loneliness, and emotional fatigue. Experienced staff offer heartfelt companionship and care.
We offer seven unique services: Anger Absorber, Rental Big Bro, marathon cheering squad, morning wake-up call, goodnight call, scolding service, and listening service. We match you with the ideal staff member from over 5,000 registered nationwide.

Professional
MENTAL CARE & ENCOURAGEMENT
Seven distinct services including Anger Absorber, Rental Big Bro, marathon cheering, morning call, goodnight call, scolding service, and listening service. We address a wide range of emotional needs.
Our experienced staff engage with warmth and appropriate boundaries. While not counselors, they are skilled listeners who provide genuine empathy and heartfelt companionship.
Morning and goodnight calls start at just ¥3,000 per session. It is as easy as picking up the phone. In-person services are available from ¥10,000.
Our professional stand-in service can solve these challenges.

Harassment from superiors, difficult relationships with coworkers, pressure at work. You don't want to worry family or friends, but carrying it all alone has reached its limit. You need someone safe to vent to.

No matter how many alarm clocks you set, you fall back asleep. Even on days with important meetings or interviews. If only someone would call and wake you up at the same time every morning, your daily routine would finally stabilize.

You're running in a city marathon or relay race, but there's no family or friends cheering from the sidelines. Running alone can break your spirit. If only you had someone cheering you on, you could push through to the finish line.

Built-up frustration and stress from work or relationships need an outlet. You can't take it out on family or friends. You need someone who can safely absorb your anger and help you let it go.

There's nobody to scold you when you slack off. You can't ask your parents or boss. For goals like quitting smoking, waking up early, or dieting — you need someone who will hold you accountable without letting you make excuses.

Nights alone can feel lonely. Falling asleep with anxious thoughts is hard. You just want to hear someone's gentle voice before bed so you can drift off feeling at ease.
Our stand-in services can be utilized in a wide variety of events and situations.

A service where you can safely direct your everyday stress and anger at our staff to let off steam. Our staff sincerely absorb everything, so you can fully express your frustrations with peace of mind. A written report of the session is also available upon request.

Seasoned older gentlemen with rich life experience step in as your reliable big brother. From career worries and life advice to simply being your drinking buddy — our approachable, easy-to-talk-to big brothers are here for you with genuine care.

Cheering from the sidelines at marathons and relay races. We can bring banners and signs. We also greet you at the finish line and provide support at hydration points along the route.

We call you every morning at a set time to wake you up. Perfect for days with important interviews or meetings, or for anyone wanting to establish a steady daily routine. Each call is a brief 120-second conversation to start your morning on a bright note.

On lonely nights when you can't sleep, we call with a gentle voice to wish you goodnight. Though each call is a brief 120 seconds, many clients say that simply hearing someone's voice brings a sense of comfort and calm.

For those who want to change and break free from self-indulgence, our experienced staff will firmly scold you to keep you on track. Whether it's quitting smoking, losing weight, or achieving your goals — we confront the challenges you tend to let slide. Absolutely no physical contact involved.

Complaints about work, relationships, and family stress that you can't tell anyone — our skilled listeners will hear you out. We listen without judgment, with empathy and care. Available in person, by phone, or online.
Beyond any specific service, we also help with the vague emotional fatigue of just wanting someone to talk to or feeling weighed down by time spent alone. We listen to your situation and suggest the ideal combination of services for you.
* For privacy and confidentiality, specific event names are withheld; only service names are listed.
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Japan's largest agency. Trusted quality.
We offer seven services specializing in emotional support, from the Anger Absorber to morning wake-up calls. We recommend the best fit based on your situation. Our unique lineup — found nowhere else — addresses all kinds of emotional needs. Our experienced in-house coordinators are always available to help select the right staff and provide advice tailored to your request.
Morning and goodnight calls are available for just ¥3,000 per session, making it easy to get started. In-person services start at ¥10,000 — far more affordable than counseling or coaching. Transparent pricing with no hidden fees gives you peace of mind.
We have registered staff across all 47 prefectures. From cheering at marathon courses to in-person listening sessions, we can serve you anywhere in Japan. Phone services (morning and goodnight calls) are available regardless of location. Our proprietary rating system ranks staff by skill level, ensuring we match you with the best person for emotional support.
We have signed confidentiality agreements with every staff member. Nothing you share — conversations or service details — will ever be disclosed to anyone outside. We create an environment where you can open up with complete peace of mind. By carefully matching compatible staff, we build the ideal support team that truly stands by you.
Choose the best plan to suit your needs. We can also accommodate requests not listed here.

Cheering from the sidelines at marathons and relay races. Banners and signs can be brought along. We also support at hydration points and greet you at the finish line. Our team calls your name and cheers with all their heart. Extension: ¥2,500/30 min.
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Work, relationship, and family stress — things you can't tell anyone — our skilled listeners will hear you out. We listen without judgment, with empathy and care. Available in person, by phone, or online. Extension: ¥2,500/30 min.
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A service where you can safely direct your everyday stress and anger at experienced staff to let off steam. Our staff sincerely absorb everything, so you can fully express your frustrations with peace of mind. Written session reports available upon request. Extension: ¥5,000/30 min.
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Experienced staff will seriously scold you to help you change. For those who want a firm reality check. We offer precise, non-emotional feedback to encourage improvement. Absolutely no physical contact. Extension: ¥5,000/30 min.
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Seasoned older gentlemen with rich life experience step in as your reliable big brother. From career worries and life advice to drinking companionship and hobby outings — they cover it all. Their wisdom from years of experience and approachable, warm personalities are what set them apart. Extension: ¥2,000/30 min.
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We call you every morning at a set time to wake you up. Each call is within 120 seconds, delivering a fresh start to your morning. Ensures you're up for important events. No extension (single-session format).

We call you before bedtime with a gentle, soothing conversation within 120 seconds to help you fall asleep feeling safe and comfortable. Eases the loneliness of living alone at night. No extension (single-session format).
Confidential — Nationwide — Free
Contact us via email, phone, or LINE. Anonymous consultations are welcome.
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* Transportation and option fees are separate.
* Option details and pricing vary by service.
Even if this is your first time using our emotional support and encouragement services, rest assured. Whether you're interested in the Anger Absorber, listening service, morning calls, or any other service, we'll guide you step by step from inquiry to delivery. Phone services can start quickly depending on staff availability.

Reach out via email, phone, or LINE for a free consultation

We listen to your situation and recommend the ideal service

We select and introduce staff suited to your needs

Payment after confirmation No hidden fees

Our experienced staff serve you with genuine care
"Working in sales, I was overwhelmed dealing with complaints every day and had reached my mental limit. When I used the Anger Absorber service and had staff handle apology visits to particularly difficult clients, I felt incredibly relieved. The staff member was calm and composed, and provided a thorough debrief afterward. Thanks to this, I could focus on my actual sales work and my results improved. I now use the service regularly, about twice a month."
"I was attempting my first full marathon but felt anxious because I had no family or friends to cheer me on. I requested three members of the Cheering Squad, and they stood along the course holding a banner with my name, shouting encouragement. It truly gave me strength. When my legs almost gave out at the 30km mark, their cheers pushed me to finish the race. I even set a new personal best — it was an unforgettable day."
"After I started living alone, I couldn't get up in the morning and was late more and more often. Since I started the Morning Call, I get a cheerful wake-up call at 6:30 every morning, and I stopped falling back asleep. It's just a 120-second call, but hearing 'Have a great day today!' really lifts my spirits. At ¥3,000 per call, the value is incredible."
"I used the Rental Big Bro service. My staff member was in his 50s, and we spent three hours at a pub while he patiently listened to my work worries and anxieties about the future. Things I couldn't discuss with my own father came out naturally with this 'big brother' dynamic. When he said, 'You've got this, kid,' I nearly teared up. The warmth of an experienced older gentleman is something special. I now use the service once a month as my regular drinking companion."
The Anger Absorber is a service where our staff 'receives scolding on behalf of the client.' They absorb anger directed from difficult customers or business partners in your place. The Scolding Service, on the other hand, is where our staff 'scolds someone on behalf of the client' — for example, giving guidance to an employee or encouraging someone to improve their habits. The services work in opposite directions.
Our Big Bros are primarily men in their 40s to 60s. They include former corporate workers, business owners, tradesmen, and other men with rich life experience and approachable personalities. While they may be older gentlemen, they interact as reliable, down-to-earth big brothers. If you let us know your preferred age range or vibe in advance, we'll match you with the ideal staff member.
Each call is within 120 seconds (2 minutes). While brief, it's enough time to confirm you're awake in the morning or to provide comfort before bed at night. Morning calls focus on confirming you're up with a word of encouragement, while goodnight calls feature a gentle farewell and soothing conversation.
Our Listening Service focuses on hearing you out without judgment and responding with empathy. It is different from medical counseling or psychotherapy. We do not diagnose or treat, but aim to provide emotional relief through the simple act of being listened to. If serious mental health concerns arise, we may recommend specialized medical institutions.
You can request from just one person. We offer flexible plans: cheering from a single spot along the course, stationed at multiple points, or greeting you at the finish line. Banners and signs can be prepared as well (production costs are separate).
Absolutely not. The Scolding Service provides calm, logical feedback to identify issues and encourage improvement. We never engage in harassment, threats, or intimidation of any kind. We discuss the content, scope, and tone of the scolding with you in advance to ensure an appropriate approach.
Yes, you can use them every day. In addition to the ¥3,000 per-session rate, we can discuss ongoing arrangements. We'll recommend the best plan based on your preferred frequency and needs, so feel free to inquire.
Extension fees vary by service. Anger Absorber and Scolding Service: ¥5,000/30 min. Rental Big Bro: ¥2,000/30 min. Marathon Cheering: ¥2,500/30 min. Listening Service: ¥2,500/30 min. Morning and Goodnight Calls have no extensions (flat rate per 120-second session).
For cancellations and refunds, please refer to our cancellation policy. If unavoidable circumstances arise, please contact us as early as possible.
Yes, Morning and Goodnight Calls use phone lines and are available from anywhere in Japan. In-person services are also available nationwide, as we have registered staff in all 47 prefectures.
We accept bank transfers and credit cards. For ongoing Morning and Goodnight Call usage, monthly billing is also available. Details will be provided when you contact us.
We have registered staff in all 47 prefectures. We can arrange local staff even for regional events.
Tokyo / Kanagawa / Chiba / Saitama / Ibaraki / Tochigi / Gunma
Osaka / Kyoto / Hyogo / Nara / Shiga / Wakayama
Aichi / Shizuoka / Gifu / Mie / Nagano / Niigata / Toyama / Ishikawa / Fukui
Fukuoka / Saga / Nagasaki / Kumamoto / Oita / Miyazaki / Kagoshima / Okinawa
Hokkaido / Aomori / Iwate / Miyagi / Akita / Yamagata / Fukushima
Hiroshima / Okayama / Yamaguchi / Tottori / Shimane / Kagawa / Tokushima / Ehime / Kochi
We have been featured in numerous TV shows, films, books, and international media.
Directed by Werner Herzog. Official screening at the Cannes Film Festival. CEO Yuichi Ishii appeared as himself.
A theatrical film based on the book by Yuichi Ishii. Released nationwide in 2023. A critically discussed work depicting the reality of family stand-in services.
A book by CEO Yuichi Ishii (published by Tetsujinsha). The first insider look at the people-for-hire industry.
Featured on multiple NHK programs. The social significance of stand-in services was highlighted.
Featured on numerous information and variety shows. Introduced as a pioneer in the people-for-hire industry.
Covered in news programs and documentaries. In-depth features exploring the social significance of stand-in services resonated widely.
Featured on talk shows and information programs. An up-close segment on the reality of emotional support services became a trending topic.
Covered by major international media including BBC, CNN, and Reuters. Gained worldwide attention as a uniquely Japanese stand-in culture.
Directed by Werner Herzog. Official screening at the Cannes Film Festival. CEO Yuichi Ishii appeared as himself.
A theatrical film based on the book by Yuichi Ishii. Released nationwide in 2023. A critically discussed work depicting the reality of family stand-in services.
A book by CEO Yuichi Ishii (published by Tetsujinsha). The first insider look at the people-for-hire industry.
Featured on multiple NHK programs. The social significance of stand-in services was highlighted.
Featured on numerous information and variety shows. Introduced as a pioneer in the people-for-hire industry.
Covered in news programs and documentaries. In-depth features exploring the social significance of stand-in services resonated widely.
Featured on talk shows and information programs. An up-close segment on the reality of emotional support services became a trending topic.
Covered by major international media including BBC, CNN, and Reuters. Gained worldwide attention as a uniquely Japanese stand-in culture.
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For urgent inquiries, please call us at {phone}.0120-949-341