MV Appearance Support
Music Video
Performer Arrangement
The completeness of a music video is defined by the presence of the performers surrounding the artist. From love interest roles and friend roles to crowd scenes, we carefully cast optimal talent that aligns with the song's worldview and story. Staff with dance experience and acting ability are also available, with flexible budgets from major to indie artists.
Get a Free QuoteWhat Is the MV Appearance Service?
Family Romance's MV appearance service arranges the performers and extras needed for music video shoots. We swiftly cast talent for love interest roles, friend roles, crowd scenes, and more, matching the song's worldview and story.
Music videos are important visual works directly tied to an artist's branding. We carefully listen to the artist's and production team's intentions, proposing performers that optimally match the song's theme, atmosphere, and visual image. We can also handle scenes involving movement, such as dance and party scenes.
We are widely used by major record labels and indie artists alike, with flexible planning to match any budget. We support all types of MV production, from small-scale story-driven MVs to large-scale dance scenes.
Professional
MV Appearances
Worldview Embodiment
We deeply understand the song theme, lyrical worldview, and artist visual image, carefully selecting talent with both the appearance and character to bring convincing presence to MV footage -- from love interest roles to crowd scenes
Dance & Acting Support
With many staff experienced in multiple dance genres including hip-hop, jazz, and contemporary, as well as those with acting ability to convey emotions through facial expressions and gestures without dialogue, rehearsal participation is also available
Wide Budget Range
From large-scale promotions by major record labels to indie artists creating their first MV, we propose optimal plans by adjusting the combination of headcount, duration, and casting to match any budget
Are You Facing These Challenges?
Cannot Find People Matching Artist Worldview
Cannot find love interest or friend roles that match the song's image, creating concerns about MV quality. It is difficult to secure talent with both the appearance and atmosphere to embody the artist's worldview.
Need People Who Can Dance
Cannot gather talent at a level suitable for MV dance scenes. Finding people who can learn choreography and dance in formation through open recruitment is extremely difficult.
Limited Budget
There is no budget to hire professional models or talent for an indie artist's MV production. The desire is to achieve high-quality footage within a limited budget, but the method is unclear.
Large Group Scenes Required
Large numbers of performers are needed for party and live scenes, but gathering 20+ people with matching atmosphere through open recruitment is very difficult, and visual consistency is hard to achieve.
Tight Shooting Schedule
There is no schedule flexibility for filming aligned with the release date, and talent needs to be secured urgently. Finding high-quality performers in a short time within a tight schedule is extremely challenging.
Need People with Acting Experience
For story-driven MVs, talent with acting ability to convey emotions through facial expressions and gestures even without dialogue is needed. Amateurs lack emotional expression, making it impossible to fully express the song's worldview through video.
MV Filming Extra Case Studies
Here are some real case studies of music video filming extras we have arranged.
Arrange 1 love interest and 3 friend roles for a popular artist new song MV
We deeply understood the song theme of Starting Over After Heartbreak, casting 1 woman with a fragile atmosphere who could naturally express wistful expressions for the love interest role, and 3 contrasting bright and positive friend roles. After advance artist approval via photos and video, all participated from rehearsals. On filming day, the chemistry with the artist was excellent, delivering emotionally stirring scenes.
Arrange 20 audience members for a live house scene
We arranged 20 people centered on young people in their 20s matching the band fan base. To create live venue atmosphere, we coordinated detailed staging including timing for raising hands during choruses, cheer volume, and reaction differences between front and back rows. All staff accurately followed band T-shirt-style clothing instructions, recreating the excitement of a real live venue.
Arrange 6 backup-dancer-style performers for a dance MV
We carefully selected 6 men and women with hip-hop and contemporary experience. Under choreographer guidance, they went through 2 days of rehearsal before the actual shoot. Beyond formation accuracy, they handled camera-conscious expression work and synchronized breathing with the artist, delivering a high-quality dance performance.
Arrange 15 high school/college-aged performers for a graduation-themed MV
We arranged 15 staff in their late teens to early 20s who naturally fit school uniforms and campus-style clothing. They expressively and naturally staged scenes of youth -- classroom lessons, hallway encounters, and rooftop conversations. During the graduation ceremony tear scene, some staff were genuinely moved to tears, adding emotional depth to the footage.
Recent Cases
* For privacy and confidentiality, specific event names are withheld; only service names are listed.
Loading case data...
Key Use Cases
Casting Performers Who Weave the Narrative
Do you face these challenges?
Story-driven MVs require talent who perfectly fit important roles like love interests, family members, and best friends, but finding people with both the appearance and acting ability matching the song worldview is not easy. General recruitment draws mostly amateurs without acting experience, and talent who can convey emotions through expressions and gestures alone in dialogue-free MVs is even more limited. On-screen chemistry and visual balance with the artist also must be considered, making casting difficulty very high.
Family Romance's Solution
We deeply understand the song storyline and cast performers who embody characters aligned with the lyrical worldview and artist vision. We prioritize arranging staff with acting ability to naturally express emotions of joy, sadness, and longing through facial expressions and gestures even without dialogue. We also consider compatibility and visual balance with the artist, with final decisions made after advance photo and video confirmation. We flexibly handle costume changes and makeup adjustments to match story development, delivering performers who fully embody the song worldview on screen.
Delivering Dynamic Performances
Do you face these challenges?
Dancers at MV-performance level are needed but there is insufficient budget for professional backup dancers. Dance-experienced people gathered through general recruitment have varying choreography levels, with risk of uneven formations. Beyond dancing ability, camera-friendly expression work and ability to synchronize with the artist are also required, making suitable candidates difficult to find. Securing rehearsal time is also a challenge.
Family Romance's Solution
We carefully select genre-specific dance-experienced staff -- hip-hop, jazz, contemporary, street dance -- arranging talent matched to choreography difficulty. Choreography rehearsal participation is available, delivering high-quality performances synchronized with the artist. Beyond formation stability, we propose camera-conscious expression work and TikTok-viral-ready impressive movements, maximizing song promotional impact. Compared to professional dancers, we enable cost savings while never compromising on video quality.
Staging Glamorous Scenes with Large Groups
Do you face these challenges?
Large numbers of performers are needed for party and club scenes, but general recruitment cannot gather enough people, and those who come lack matching atmosphere and visuals. Few can handle glamorous dress codes, and securing large numbers of staff who can naturally act out party excitement is difficult. Maintaining energy during extended filming is also a major concern.
Family Romance's Solution
We arrange 20+ stylish and glamorous performers matching the scene atmosphere. All accurately follow dress code instructions, realistically capturing party excitement and fun on video. We flexibly respond to detailed direction instructions including toast timing, laughter volume, and dance floor energy. We achieve cohesive scene-building even with large numbers, carefully selecting staff who maintain energy and deliver stable performance even during long filming sessions.
Visual Beauty Leveraging the Location
Do you face these challenges?
Beach, mountain, and street outdoor location shoots are susceptible to sudden weather changes and location conditions, requiring performers who can endure long outdoor waits. Shoots in scorching summer heat, winter cold, sand, or forest paths demand physical and mental toughness. Natural-light expression work and reactions that overcome wind and wave sounds require outdoor-specific skills.
Family Romance's Solution
We carefully arrange staff with extensive outdoor filming experience, establishing a system for stable performance during long shoots in heat or cold. We flexibly handle filming plan changes due to sudden weather, with standby arrangements prepared for both rain and clear versions. From clothing and styling suggestions matching the location atmosphere to natural-light expressions and posing, we support video production that maximizes the beauty of outdoor locations.
Why Choose Family Romance
Rich Music Video Production Experience
With extensive experience arranging performers for numerous MV productions from major label popular artists to indie bands, we propose optimal talent drawing on experience across diverse genres including romance, youth, dance, and conceptual MVs.
Ability to Capture Artist Intent
We deeply understand the song theme, lyrical worldview, and artist vision, carefully selecting performers who bring life to the footage. With casting that considers compatibility with the artist and visual balance, we achieve a 97% worldview match rate with high satisfaction.
Dance Scene Support
With over 100 staff experienced in multiple dance genres including hip-hop, jazz, contemporary, and street dance. Choreography rehearsal participation is available, delivering stable formation performances. We also accommodate proposals for TikTok-ready movements.
Speed Response
Swift arrangement aligned with release schedules is possible, with talent secured in as few as 3 days. Even with tight filming schedules, we quickly cast talent matching the desired image from our extensive registered staff pool without compromising quality.
Looking for MV Performers?
Tell us the song theme and MV concept. We will propose optimal performers to bring the artist's vision to life.
Pricing Plans
Per staff, up to 4 hours | Extension ¥2,000/30min
Option Price List
| Option | Unit Price | Unit |
|---|---|---|
| Costume provided (staff personal items, limited availability) | ¥0 | / person |
| Acting direction support | ¥5,000 | / person |
| Extension (per 30 min) | ¥2,000 | / person |
Price Simulator
Estimated Total
Base
* Transportation, ticket costs, and other expenses are charged separately.
* Please contact us for an official quote.
How It Works
First-time users can feel at ease. Our dedicated staff will support you confidentially from inquiry to service day.
Consultation
Contact us via email, phone, or LINE
Plan Proposal
We propose the best plan and provide a quote
Staff Selection
Photo confirmation available We select the best match
Contract
Payment after confirmation No hidden fees
Service Day
Our professional staff delivers flawless service
Client Testimonials
“Used the service for MV extra arrangement. They gathered people with an atmosphere matching the artist's worldview, and the quality of the finished video improved. Plan to use them for the next production as well.”
“Requested 20 audience members for a street performance MV scene. Clapping and chanting timing was natural, creating an atmosphere as if real fans had gathered. All band members are completely satisfied with the result.”
“Had club scene patrons arranged for a veteran artist's MV. The age variety was rich, recreating a realistic club atmosphere. Their expressive performances even in dim lighting were impressive.”
“Requested one person for a love interest role in a ballad MV. Their wistful expressions and gestures were excellent, with great chemistry with the artist. Many viewer comments praise the MV girlfriend character.”
Frequently Asked Questions
Can the artist review performers in advance?
Yes, we send candidate photos and videos in advance for the artist or director to review before making final decisions. You can choose from multiple candidates, so please select the performers who best match the song worldview and visual image.
Are there performers who can dance?
Yes, we have staff experienced in various dance genres including hip-hop, jazz, contemporary, and street dance. We arrange optimal talent according to choreography difficulty and genre. Rehearsal participation is also available.
Can indie artists use this service?
Of course. Many indie artists use our service. We propose flexible plans by adjusting the combination of headcount, duration, and casting to match your budget. Feel free to consult even for just one performer.
Can performer photos from the MV be used on SNS after completion?
We obtain portrait rights usage consent in advance, so they can be used not only in the MV itself but also for promotional SNS posts. Please consult regarding the scope of usage in advance.
Can performers participate in rehearsals?
Yes, rehearsal participation is also available. Especially for dance scenes and story-driven MVs, conducting rehearsals in advance allows performers to synchronize with the artist, significantly enhancing the quality of the final product. Please also consult about rehearsal scheduling.
Can you arrange large groups (20+ people)?
Yes. We accommodate large-scale scenes such as party and live scenes. Please let us know the number of people and dates, and we will propose an optimal plan.
Nationwide Coverage
We have registered staff in all 47 prefectures. We can arrange local staff anywhere in Japan.
47
Prefectures Covered
5,000+
Registered Staff
Kanto Area
Tokyo / Kanagawa / Chiba / Saitama / Ibaraki / Tochigi / Gunma
Kansai Area
Osaka / Kyoto / Hyogo / Nara / Shiga / Wakayama
Chubu Area
Aichi / Shizuoka / Gifu / Mie / Nagano / Niigata / Toyama / Ishikawa / Fukui
Kyushu & Okinawa Area
Fukuoka / Saga / Nagasaki / Kumamoto / Oita / Miyazaki / Kagoshima / Okinawa
Hokkaido & Tohoku Area
Hokkaido / Aomori / Iwate / Miyagi / Akita / Yamagata / Fukushima
Chugoku & Shikoku Area
Hiroshima / Okayama / Yamaguchi / Tottori / Shimane / Kagawa / Tokushima / Ehime / Kochi
Media Coverage
We have been featured in numerous TV shows, films, books, and international media.
FAMILY ROMANCE, LLC
ヴェルナー・ヘルツォーク監督作品。カンヌ国際映画祭公式上映。代表・石井裕一が本人役で出演。
レンタル×ファミリー
石井裕一の著書を原作とした劇場映画。2023年全国公開。家族代行の実態を描いた話題作。
人間レンタル屋
代表・石井裕一の著書（鉄人社刊）。
NHK
NHK総合・Eテレなど複数の番組で特集。代行サービスの社会的意義が紹介されました。
日本テレビ
情報番組やバラエティ番組で多数取り上げられています。
TBS
報道番組やドキュメンタリーで取材。代行サービスの社会的意義を深掘り。
テレビ朝日
ワイドショーや情報番組で特集。代行の実態に密着した企画が話題に。
BBC / CNN
BBC、CNN、ロイターなど海外主要メディアでも報道。日本独自の代行文化として世界的に注目。
FAMILY ROMANCE, LLC
ヴェルナー・ヘルツォーク監督作品。カンヌ国際映画祭公式上映。代表・石井裕一が本人役で出演。
レンタル×ファミリー
石井裕一の著書を原作とした劇場映画。2023年全国公開。家族代行の実態を描いた話題作。
人間レンタル屋
代表・石井裕一の著書（鉄人社刊）。
NHK
NHK総合・Eテレなど複数の番組で特集。代行サービスの社会的意義が紹介されました。
日本テレビ
情報番組やバラエティ番組で多数取り上げられています。
TBS
報道番組やドキュメンタリーで取材。代行サービスの社会的意義を深掘り。
テレビ朝日
ワイドショーや情報番組で特集。代行の実態に密着した企画が話題に。
BBC / CNN
BBC、CNN、ロイターなど海外主要メディアでも報道。日本独自の代行文化として世界的に注目。
Related Services
Extras & Appearance Stand-ins
Drama & Film
¥10,000〜 / 4hrsWhat Is the Drama & Film Extra Service?
Commercial Shoot
¥12,000〜 / 4hrsWhat Is the Commercial Filming Extra Service?
Variety Show Performer Arrangement
¥8,000〜 / 3hrsWhat Is the Variety Show Appearance Service?
Reenactment VTR Performer Arrangement
¥15,000〜 / 4hrsWhat Is the Reenactment VTR Appearance Service?
SNS Filming Assistant Arrangement
¥10,000〜 / 2hrsWhat Is the SNS Filming Assistance Service?
Promotional Shoot Model Arrangement
¥15,000〜 / 3hrsWhat Is the Promotional Shoot Model Service?
Important Notes
- 1Rates start from ¥10,000 per person. Prices vary based on role difficulty and whether rehearsals are needed.
- 2Same-day extensions are generally not accepted. Please allow sufficient time when making your reservation.
- 3Portrait rights usage consent (MV main feature and promotional use) is included in the fee.
- 4Clothing and costume specifications are accepted free of charge. However, costumes are staff personal items, so we may not always be able to meet your requests. Please have the production team prepare special costumes.
- 5For dance scenes, separate rehearsal fees may apply depending on choreography difficulty.
- 6Transportation costs to the filming location are charged separately at actual cost. We prioritize arranging staff near the location to reduce costs.
- 7Cast changes after artist approval may incur additional fees.
- 8For cancellations, please refer to our cancellation policy (/cancel-policy).
Free Consultation & Quote
Consultations are completely free and strictly confidential.
For urgent inquiries, please call us at {phone}.0120-949-341