COMPETITOR RESEARCH
Competitor Research
Competitive Intelligence Services
Thorough research of competitor customer service, products, pricing, and spaces from a customer's perspective. Surveyors experienced across food service, retail, hospitality, real estate, and service industries actually visit and use competitor locations to recreate the customer experience and quantify strengths and weaknesses. Confidential radar-chart comparison reports support differentiation strategy development, new location planning, and best practice adoption.
Get a Free QuoteWhat Is Competitor Research?
A survey service where surveyors posing as regular customers visit and use competitor stores and service locations, objectively evaluating customer service quality, product strengths, pricing, store environment, and promotional strategies. Collects comparison data for differentiation strategy development.
Competitive information available online has limitations. The "customer experience" differences that can only be understood by actually visiting stores, handling products, and receiving staff service determine competitive advantage. Experienced surveyors research competitors' "true state" under strict confidentiality.
Results compare your company and competitors on each item using radar charts, delivered as reports enabling visual understanding of strengths and weaknesses. Areas where competitors excel are presented as "best practices" for adoption, while areas where competitors lag are strengthened as differentiation points.
Professional
Competitor Research
Fully Recreate & Evaluate Competitor Customer Experience
Collect real customer experience data unavailable online by actually visiting, purchasing, and using services. Evaluate everything—service, products, pricing, and spaces—based on firsthand experience.
Visualize Strengths & Weaknesses with Radar Charts
Compare your company and competitor survey results under unified criteria with radar chart analysis reports. See at a glance which areas you lead and which areas you trail.
Apply Competitor Best Practices to Your Business
Introduce competitor strengths as specific "best practices." We organize adoptable measures and differentiation points for your proposal.
Are You Facing These Challenges?
We solve your concerns about competitor assessment and differentiation strategy through mystery shopping.
Losing customers to competitors
Sales declining since a competitor opened nearby. Want to understand what they are doing but difficult to visit personally.
Do not know what makes competitors strong
Competitor reviews are positive but unclear what specifically is valued. Want data-based comparison with own company.
Want to pre-survey competitors in new location areas
Want accurate advance understanding of competitive landscape in planned expansion areas for data-driven differentiation strategy.
Want to understand competitor pricing strategy
Want detailed understanding of competitor in-store pricing, campaign strategies, and points programs to inform own pricing strategy.
Want to adopt industry best practices
Want to know where own service stands versus industry standards and adopt excellent examples for improvement.
Need competitor analysis for management meetings
Want reliable third-party competitive data for management decisions. Compiled internet information lacks persuasiveness.
Competitor Research Case Studies
Here are actual case studies from competitor research assignments we have conducted.
Comparative survey of 3 major competitors' store experience
The client wanted to compare cafe experiences across their company and 3 major competitors. Surveyors visited all 4 companies under identical conditions, evaluating atmosphere, menu variety, drink quality, food quality, service, pricing, Wi-Fi, and comfort under unified criteria. Radar chart comparison analysis reports were delivered confidentially.
Pre-survey 3 competitor stores in new location area
The client wanted to understand the competitive landscape of 3 drugstores in a planned expansion area. Surveyors visited each store researching product range, pricing, POP displays, floor layout, service quality, checkout, and loyalty programs comprehensively.
Survey service quality at 5 competitor exhibitions
To improve exhibition closing rates, the client wanted to survey service processes at 5 competitors' exhibitions. Surveyors visited as home buyers, comparatively evaluating welcome, listening, presentation, equipment explanation, financial planning proposals, and closing under unified criteria.
Compare stay experiences at 4 same-price-range competitor hotels
The client wanted to compare stay experiences between their hotel and 4 competitors in the same price range (approx. ¥10,000/night). The same surveyor stayed at all 5 properties, comparing 20 items each across 5 phases—booking, check-in, room quality, breakfast, and checkout. Overall rankings and phase-specific analysis were created.
Recent Cases
* For privacy and confidentiality, specific event names are withheld; only service names are listed.
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Key Use Cases
Competitor Store Experience Comparison Survey
Are you facing these challenges?
自社と競合の違いは、口コミや評価サイトの数値だけでは正確に把握できません。同じ条件で実際に体験し、統一基準で比較しなければ、差別化のための具体的なアクションは導き出せません。
Family Romance's Solution
自社と競合に同一の調査員が同条件で来店・利用し、接客・商品・価格・空間の全要素を統一基準で比較。レーダーチャートで強み・弱みを視覚化し、差別化ポイントを明確にします。
Pre-Opening Competitor Survey for New Locations
Are you facing these challenges?
新規出店の成否は競合状況の把握にかかっています。出店後に「思ったより競合が強かった」では遅く、事前に競合の実態を正確に把握して差別化戦略を立てる必要があります。
Family Romance's Solution
出店予定エリアの競合店舗に調査員が実際に来店・利用し、品揃え・価格帯・接客品質・売場づくり・集客施策まで網羅的にリサーチ。出店戦略の策定に必要なデータをお届けします。
Competitor Pricing & Promotion Research
Are you facing these challenges?
競合の価格設定やキャンペーン施策は、自社の価格戦略に大きな影響を与えます。ネット上の情報だけでは店舗限定の施策やPOPの訴求内容まで把握できず、情報の鮮度にも課題があります。
Family Romance's Solution
競合店舗を実際に訪問し、店頭価格・セール情報・ポイント施策・POP内容・チラシ・会員制度など、販促施策の全体像をリアルタイムでリサーチ。自社の価格戦略に活かせるデータを収集します。
Industry Top Company Benchmark Survey
Are you facing these challenges?
自社のサービス水準が業界全体の中でどの位置にあるかを客観的に把握したい。業界トップ企業の「勝ちパターン」を研究し、自社の改善に活かしたい。
Family Romance's Solution
業界トップ企業3〜5社の店舗を調査員が利用し、サービス品質のベンチマークデータを収集。各社の特徴的な取り組みを「ベストプラクティス集」としてまとめ、自社への導入可否とともにご提案します。
Why Choose Family Romance
Multi-Industry Competitor Research Expertise
Extensive competitor research experience across food service, retail, hospitality, real estate, and service industries. With experienced surveyors who deeply understand industry-specific evaluation criteria, we collect data directly linked to differentiation strategies.
Competitor Research Available in All 47 Prefectures
With registered surveyors nationwide, competitor store surveys in rural areas require no travel costs. Multi-area competitor surveys can be conducted simultaneously to compare regional competitive environments.
Prompt Delivery of Radar-Chart Comparison Reports
Within 7 business days, analysis reports including radar charts comparing your company with competitors, best practice collections, and differentiation strategy proposals. Ready for use as management meeting materials.
Perfect Confidentiality Track Record Since Founding
Confidentiality agreements signed with all surveyors. They naturally visit as regular customers, purchasing products and using services—there has never been a report of competitor staff discovering a survey since our founding.
Competitor Research
If you have concerns about competitor assessment or differentiation strategy, anonymous consultations via email, phone, or LINE are welcome.
Pricing Plans
Per staff | Extension ¥2,500/30min
Option Price List
| Option | Unit Price | Unit |
|---|---|---|
| Photo-Documented Detailed Report | ¥5,000 | / person |
| Video Recording | ¥8,000 | / person |
| Rush Service (within 3 business days) | ¥5,000 | / person |
| Extension (per 30 min) | ¥2,500 | / person |
Price Simulator
Estimated Total
Base
* Transportation, ticket costs, and other expenses are charged separately.
* Please contact us for an official quote.
How It Works
First-time users can feel at ease. Our dedicated staff will support you confidentially from inquiry to service day.
Consultation
Contact us via email, phone, or LINE
Plan Proposal
We propose the best plan and provide a quote
Staff Selection
Photo confirmation available We select the best match
Contract
Payment after confirmation No hidden fees
Service Day
Our professional staff delivers flawless service
Client Testimonials
“We commissioned this because we wanted to objectively understand competitor services. It was a good opportunity to re-recognize our strengths and weaknesses. Delivery time could be shorter, but we are satisfied with the report quality.”
“We surveyed five competitor brand stores simultaneously. Each brand's strengths became clear, revealing specific differentiation points for us. It has been extremely useful for reviewing our MD strategy.”
“They surveyed three nearby competitor gyms. Comparing cleanliness, staff service, and membership explanation clarity on the same criteria clearly showed we lag in facilities but lead in personal service.”
“They surveyed counter counseling experiences at competitor brands. Understanding rival service talk and proposal flows clarified our differentiation points, leading us to revamp sales talk training.”
Frequently Asked Questions
Can both own stores and competitor stores be surveyed?
Yes, we support benchmark surveys where your company and competitors are surveyed under the same criteria with radar chart comparison. The same surveyor experiences both for fair comparison.
Will competitors find out?
There has never been a single report of detection since our founding. Surveyors visit and use services as regular customers. There is no risk of competitors learning about the survey purpose.
How many companies can be compared simultaneously?
There is no limit on comparison targets. Generally, comparing your company + 3-5 competitors is most suitable for analysis, but industry-wide surveys of 10+ companies are also possible.
How does this differ from internet research?
By actually visiting, purchasing, and using services, we collect real customer experience data unavailable online—service quality, atmosphere, product feel, wait times, and staff knowledge.
Can strategy proposals be made based on results?
Yes, based on competitive analysis results, we specifically propose "your differentiation points," "competitor best practices to adopt," and "priority improvement areas."
Is regular competitor monitoring possible?
Yes, we offer regular survey contracts—quarterly, semi-annually, etc. We deliver data for timely strategy adjustments through continuous competitor change monitoring.
Nationwide Coverage
We have registered staff in all 47 prefectures. We can arrange local staff anywhere in Japan.
47
Prefectures Covered
5,000+
Registered Staff
Kanto Area
Tokyo / Kanagawa / Chiba / Saitama / Ibaraki / Tochigi / Gunma
Kansai Area
Osaka / Kyoto / Hyogo / Nara / Shiga / Wakayama
Chubu Area
Aichi / Shizuoka / Gifu / Mie / Nagano / Niigata / Toyama / Ishikawa / Fukui
Kyushu & Okinawa Area
Fukuoka / Saga / Nagasaki / Kumamoto / Oita / Miyazaki / Kagoshima / Okinawa
Hokkaido & Tohoku Area
Hokkaido / Aomori / Iwate / Miyagi / Akita / Yamagata / Fukushima
Chugoku & Shikoku Area
Hiroshima / Okayama / Yamaguchi / Tottori / Shimane / Kagawa / Tokushima / Ehime / Kochi
Media Coverage
We have been featured in numerous TV shows, films, books, and international media.
FAMILY ROMANCE, LLC
ヴェルナー・ヘルツォーク監督作品。カンヌ国際映画祭公式上映。代表・石井裕一が本人役で出演。
レンタル×ファミリー
石井裕一の著書を原作とした劇場映画。2023年全国公開。家族代行の実態を描いた話題作。
人間レンタル屋
代表・石井裕一の著書（鉄人社刊）。
NHK
NHK総合・Eテレなど複数の番組で特集。代行サービスの社会的意義が紹介されました。
日本テレビ
情報番組やバラエティ番組で多数取り上げられています。
TBS
報道番組やドキュメンタリーで取材。代行サービスの社会的意義を深掘り。
テレビ朝日
ワイドショーや情報番組で特集。代行の実態に密着した企画が話題に。
BBC / CNN
BBC、CNN、ロイターなど海外主要メディアでも報道。日本独自の代行文化として世界的に注目。
FAMILY ROMANCE, LLC
ヴェルナー・ヘルツォーク監督作品。カンヌ国際映画祭公式上映。代表・石井裕一が本人役で出演。
レンタル×ファミリー
石井裕一の著書を原作とした劇場映画。2023年全国公開。家族代行の実態を描いた話題作。
人間レンタル屋
代表・石井裕一の著書（鉄人社刊）。
NHK
NHK総合・Eテレなど複数の番組で特集。代行サービスの社会的意義が紹介されました。
日本テレビ
情報番組やバラエティ番組で多数取り上げられています。
TBS
報道番組やドキュメンタリーで取材。代行サービスの社会的意義を深掘り。
テレビ朝日
ワイドショーや情報番組で特集。代行の実態に密着した企画が話題に。
BBC / CNN
BBC、CNN、ロイターなど海外主要メディアでも報道。日本独自の代行文化として世界的に注目。
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Important Notes
- 1Survey fees are per-store base fees. Volume discounts are available for multi-store orders.
- 2Same-day extensions are generally not accepted. Please allow generous time when booking.
- 3Target competitor stores are determined through advance consultation with the client.
- 4For surveys involving actual product purchases, purchase costs are charged separately.
- 5Survey reports are delivered within 7 business days of survey completion as a general rule.
- 6Survey results are objective evaluations based on facts and do not guarantee competitive advantage.
- 7Photography at competitor stores follows photography rules and is documented unobtrusively.
- 8For competitor surveys involving accommodation (hotels, etc.), lodging costs are charged separately.
- 9Regular monitoring contracts are available in quarterly, semi-annual, and annual options.
- 10Clothing specifications are accepted free of charge. However, as outfits are staff personal belongings, some requests may not be accommodated.
Free Consultation & Quote
Consultations are completely free and strictly confidential.
For urgent inquiries, please call us at {phone}.0120-949-341