Commercial Shoot Support
Commercial Shoot
Extra Services
The video quality of TV commercials and web advertisements is defined by the naturalness of the people in the background. We carefully select extras whose age, appearance, and overall impression align with your brand image and target audience, delivering footage that preserves the product's worldview. From studio shoots to location filming, we provide quality you can trust -- even at client-attended sets.
Get a Free QuoteWhat Is the Commercial Filming Extra Service?
Family Romance's commercial filming extra service arranges extras tailored to your brand image and product concept for TV commercials and web video advertisement shoots. In advertising production, the impression of background people significantly impacts viewers' brand perception.
We listen carefully to the needs of advertising agencies and production companies, selecting and proposing staff whose age, appearance, and overall impression closely match the target audience. We can handle all types of shooting environments, from studio to location.
Commercial shoots require capturing many cuts in a short time, demanding efficient on-set progress. Our staff respond quickly to instructions and contribute to improved shooting efficiency. You can confidently entrust us even at sets where clients are present.
Professional
Commercial Filming Extras
Brand Matching
We conduct detailed interviews about the target audience for products and services, selecting talent by carefully considering age, gender, and lifestyle impressions to maximize the advertising appeal through optimal casting
Studio & Location Ready
We arrange staff who flexibly handle all shooting environments from indoor studio sets to outdoor location shoots, adapting on the fly to weather changes and location changes
Understanding the Advertising Industry
With many staff well-versed in the fast pace unique to commercial shoots and the etiquette required during client attendance, they contribute to improved shooting efficiency as members of the production team
Are You Facing These Challenges?
Does Not Match Brand Image
The extras' atmosphere does not align with the product's target audience, creating viewer discomfort and diminishing advertising effectiveness. It is unclear what criteria to use for selecting talent that matches the brand worldview.
Poor Shooting Pace
Extras move slowly and respond sluggishly to instructions, making it impossible to capture all cuts within limited studio or location time. Shoot extensions directly lead to additional costs.
Quality During Client Attendance
When clients attend the filming set and extra attitudes or acting quality is low, it damages trust in the production company. Quality assurance is essential as it affects future project orders.
Costume & Hair/Makeup Concerns
Cannot find extras who can prepare costumes and hair/makeup that match the commercial concept. Achieving visual consistency that meets the brand's standards is difficult.
Sudden Schedule Changes
The filming date suddenly changes due to client circumstances, requiring rearrangement of already-secured extras. Reassembling the same members on a different day is extremely difficult, and securing replacement talent is also time-consuming.
Portrait Rights Management
Managing portrait right consent forms for each individual extra is cumbersome and overwhelming when done in parallel with production work. Organizing permission details according to broadcast period and media scope requires specialized knowledge.
Commercial Filming Extra Case Studies
Here are some real case studies of commercial filming extras we have arranged.
Arrange 10 female extras in their 20s matching the target audience for a beverage maker new product CM
We carefully cast 10 staff with bright and healthy impressions centered on women in their 20s, the new product target. After obtaining client approval via photos, we naturally staged a cafeteria scene of friends chatting while enjoying the product. We carefully handled brand-image-aligned details including smile timing and product pickup gestures.
Arrange 30 diverse passerby extras for an automobile maker street CM
We arranged 30 staff of all ages and genders from teens to 60s. We gave diverse clothing instructions including business suits, casual wear, and school uniforms to blend into the urban streetscape, staging natural bustle as background for driving scenes. We pre-coordinated realistic passerby movements including walking speed and traffic light waiting timing.
Arrange 5 model-like extras for a skincare product web advertisement
We carefully cast 5 women centered in their 30s, prioritizing beautiful skin and cleanliness. We pre-communicated the brand-specified natural makeup and hairstyle to all, delivering footage faithful to the Natural Beauty product concept. We also staged detailed expressions of enjoying skincare and natural smiles when holding the product to enhance advertising effectiveness.
Arrange 8 office worker extras for a service introduction video
We selected 8 staff in their 20s to 30s with a casual yet intellectual atmosphere fitting an IT company. In an open office setting, they flexibly handled detailed acting instructions from seriously operating the service on PCs to natural reactions of joy upon seeing results. They also handled impromptu whiteboard discussion scenes.
Recent Cases
* For privacy and confidentiality, specific event names are withheld; only service names are listed.
Loading case data...
Key Use Cases
Delivering Nationwide Broadcast-Quality
Do you face these challenges?
Nationwide TV commercials reach many viewers, so the quality of background extras significantly affects advertising effectiveness. With cheap extras, quality is unstable, and when clients attend the set and brand-mismatched talent appears, it affects the production company credibility. Furthermore, many cuts must be captured within limited studio time, and slow-to-respond extras risk extending filming and incurring additional costs.
Family Romance's Solution
We thoroughly interview brand image and product target in advance, carefully casting talent who give viewers a positive impression considering age, appearance, and atmosphere. We arrange high-awareness staff that provide confidence even at client-attended sets, demonstrating mobility for multi-cut filming in short timeframes. Portrait rights consent forms needed for nationwide broadcast are pre-completed for all personnel, eliminating legal concerns. With immediate responsiveness that maintains shooting tempo, we contribute to efficient use of studio time.
Natural Staging for SNS and YouTube
Do you face these challenges?
Web ads and SNS videos are immediately skipped when they feel staged or promotional, wasting advertising spend. Natural and relatable extras are needed, but typical extra arrangement tends to produce obviously extra-like unnaturalness. Finding talent who understand web-ad-specific vertical video, smartphone filming, and the different atmospheres of each SNS platform is also a difficult challenge.
Family Romance's Solution
We carefully arrange staff with the real feel of the SNS generation, delivering natural footage that feels like watching a friend story. We accommodate casual clothing and makeup for natural filming, and with the expressiveness unique to SNS-native generations, we convey brand messages in a relatable way. We flexibly handle smartphone filming and support content production optimized for Instagram, TikTok, YouTube Shorts, and other platforms. Web media portrait rights usage consent is pre-completed, eliminating post-distribution rights concerns.
Reactions That Bring Out Product Appeal
Do you face these challenges?
When reactions of surprise and delight from using products in infomercials look unnatural, viewer purchase intent decreases. Over-the-top reactions look staged while overly subtle ones fail to convey product appeal. Many voice the difficulty of finding staff who can handle infomercial-specific staging including attentive expressions while listening to product explanations and before-and-after expressions.
Family Romance's Solution
We carefully select expressive staff with excellent reaction ability, arranging extras who can naturally express genuine emotion when using products. With staff skilled in the perfect balance of reactions -- neither too over-the-top nor too subtle -- we handle staging from attentive listening expressions during product explanations to post-use joy, boosting viewer purchase intent. Before-and-after expressions are performed naturally, and stable high-energy performance is maintained even during long studio filming sessions.
Expressing Corporate Trustworthiness on Video
Do you face these challenges?
When employee-role extras in corporate introduction and recruitment videos look unnatural, it damages the corporate brand and credibility. Stiff-looking people in an IT company or overly casual people in a financial institution create viewer discomfort. Finding extras who understand industry-specific behaviors like natural meeting participation and business manner reception is not easy.
Family Romance's Solution
We interview the company industry, culture, and atmosphere in advance, arranging staff that perfectly match. For IT companies, casual yet intellectual young people; for financial institutions, properly suited business professionals -- we select talent with industry-appropriate clothing and atmosphere. From natural meeting discussions to polite reception, from active team meeting exchanges, staff well-versed in business etiquette stage realistic corporate scenery. For multi-day filming, we respond with the same cast maintaining overall video consistency.
Why Choose Family Romance
Rich Track Record in Advertising
With extensive experience working with major advertising agencies and production companies, we arrange staff who understand the fast pace unique to commercial shoots and the tension of client-attended sets. We have experience across all advertising formats from TV commercials to web advertisements.
High-Precision Casting
We conduct detailed interviews about the product target audience, brand worldview, and advertising tone, then carefully select optimal talent considering age, gender, appearance, and atmosphere. With advance photo and profile client confirmation, we achieve a 98% brand match rate in high-precision casting.
Legal Peace of Mind
All staff portrait right consent forms are obtained in advance, with flexible handling of usage permissions across TV broadcast, web publication, SNS distribution, and other media ranges. Production companies can focus on filming without being overwhelmed by complex document management.
We Come to Any Location
We handle studios and locations nationwide, arranging extras for regional commercials and tourism PR videos regardless of shooting location. We propose plans that optimize transportation costs by prioritizing local staff, enabling efficient use of production budgets.
Looking for Extras for Your Commercial Shoot?
Tell us about your product concept and target audience. We will propose the optimal extra plan. Estimates are free.
Pricing Plans
Per staff, up to 4 hours | Extension ¥2,500/30min
Option Price List
| Option | Unit Price | Unit |
|---|---|---|
| Costume provided (staff personal items, limited availability) | ¥0 | / person |
| Acting direction support | ¥5,000 | / person |
| Extension (per 30 min) | ¥2,500 | / person |
Price Simulator
Estimated Total
Base
* Transportation, ticket costs, and other expenses are charged separately.
* Please contact us for an official quote.
How It Works
First-time users can feel at ease. Our dedicated staff will support you confidentially from inquiry to service day.
Consultation
Contact us via email, phone, or LINE
Plan Proposal
We propose the best plan and provide a quote
Staff Selection
Photo confirmation available We select the best match
Contract
Payment after confirmation No hidden fees
Service Day
Our professional staff delivers flawless service
Client Testimonials
“Had background extras arranged for an office scene in a CM shoot. They moved as instructed and sat naturally without doing anything extra, which was actually helpful. Filming progressed at a good pace.”
“They accommodated a last-minute headcount change on the day, which was a lifesaver. On-set behavior was also proper, and the client had no issues. Grateful for their flexible response.”
“Have used their CM filming extra arrangement several times. The consistent headcount availability and calm on-set behavior are the reliable points.”
“Had female extras arranged for a cosmetics CM shoot. They assembled women matching the brand target demographic in age and vibe, creating visual unity. We received high praise from the client.”
Frequently Asked Questions
What about portrait rights for CM broadcasting?
We obtain portrait rights usage consent from all staff in advance. If you inform us of the broadcast period and media scope (TV, web, SNS, etc.) in advance, we will obtain the appropriate consent.
Can I select extras matching the target audience?
Yes, we carefully select talent with the age, gender, appearance, and atmosphere matching the product or service target audience. We can also send candidate photos and profiles for advance confirmation, allowing you to choose talent matching your image.
Do you support both studio and location shoots?
We support both. If you share the studio location or location address and filming environment information in advance, we will arrange optimal staff accustomed to those filming conditions. We also flexibly handle studio-to-location switches due to weather changes.
What are the additional fees if filming is extended?
The base fee includes a set filming time. If unavoidable extension occurs, additional fees apply in 30-minute increments. However, the fee structure is clearly communicated at the time of estimate, so there is no worry of unexpected costs.
Can client pre-approval be obtained?
Yes, we send extra candidate photos and profiles in advance for client approval before making final decisions. You can choose from multiple candidates, allowing confident selection of the most suitable talent for your brand image.
Can special makeup or hairstyle specifications be made?
Yes. We communicate hair and makeup instructions matching the filming concept to staff in advance. Daily styling is handled by staff themselves, and if professional hair and makeup artists are needed, we can also consult about separate arrangements.
Nationwide Coverage
We have registered staff in all 47 prefectures. We can arrange local staff anywhere in Japan.
47
Prefectures Covered
5,000+
Registered Staff
Kanto Area
Tokyo / Kanagawa / Chiba / Saitama / Ibaraki / Tochigi / Gunma
Kansai Area
Osaka / Kyoto / Hyogo / Nara / Shiga / Wakayama
Chubu Area
Aichi / Shizuoka / Gifu / Mie / Nagano / Niigata / Toyama / Ishikawa / Fukui
Kyushu & Okinawa Area
Fukuoka / Saga / Nagasaki / Kumamoto / Oita / Miyazaki / Kagoshima / Okinawa
Hokkaido & Tohoku Area
Hokkaido / Aomori / Iwate / Miyagi / Akita / Yamagata / Fukushima
Chugoku & Shikoku Area
Hiroshima / Okayama / Yamaguchi / Tottori / Shimane / Kagawa / Tokushima / Ehime / Kochi
Media Coverage
We have been featured in numerous TV shows, films, books, and international media.
FAMILY ROMANCE, LLC
ヴェルナー・ヘルツォーク監督作品。カンヌ国際映画祭公式上映。代表・石井裕一が本人役で出演。
レンタル×ファミリー
石井裕一の著書を原作とした劇場映画。2023年全国公開。家族代行の実態を描いた話題作。
人間レンタル屋
代表・石井裕一の著書（鉄人社刊）。
NHK
NHK総合・Eテレなど複数の番組で特集。代行サービスの社会的意義が紹介されました。
日本テレビ
情報番組やバラエティ番組で多数取り上げられています。
TBS
報道番組やドキュメンタリーで取材。代行サービスの社会的意義を深掘り。
テレビ朝日
ワイドショーや情報番組で特集。代行の実態に密着した企画が話題に。
BBC / CNN
BBC、CNN、ロイターなど海外主要メディアでも報道。日本独自の代行文化として世界的に注目。
FAMILY ROMANCE, LLC
ヴェルナー・ヘルツォーク監督作品。カンヌ国際映画祭公式上映。代表・石井裕一が本人役で出演。
レンタル×ファミリー
石井裕一の著書を原作とした劇場映画。2023年全国公開。家族代行の実態を描いた話題作。
人間レンタル屋
代表・石井裕一の著書（鉄人社刊）。
NHK
NHK総合・Eテレなど複数の番組で特集。代行サービスの社会的意義が紹介されました。
日本テレビ
情報番組やバラエティ番組で多数取り上げられています。
TBS
報道番組やドキュメンタリーで取材。代行サービスの社会的意義を深掘り。
テレビ朝日
ワイドショーや情報番組で特集。代行の実態に密着した企画が話題に。
BBC / CNN
BBC、CNN、ロイターなど海外主要メディアでも報道。日本独自の代行文化として世界的に注目。
Related Services
Extras & Appearance Stand-ins
Drama & Film
¥10,000〜 / 4hrsWhat Is the Drama & Film Extra Service?
Music Video
¥10,000〜 / 4hrsWhat Is the MV Appearance Service?
Variety Show Performer Arrangement
¥8,000〜 / 3hrsWhat Is the Variety Show Appearance Service?
Reenactment VTR Performer Arrangement
¥15,000〜 / 4hrsWhat Is the Reenactment VTR Appearance Service?
SNS Filming Assistant Arrangement
¥10,000〜 / 2hrsWhat Is the SNS Filming Assistance Service?
Promotional Shoot Model Arrangement
¥15,000〜 / 3hrsWhat Is the Promotional Shoot Model Service?
Important Notes
- 1Rates start from ¥12,000 per person. Prices vary based on shoot content and duration.
- 2Same-day extensions are generally not accepted. Please allow sufficient time when making your reservation.
- 3Portrait rights usage consent for CM broadcasting is included in the fee. Please inform us of broadcast period and media scope in advance.
- 4Clothing and costume specifications are accepted free of charge. However, costumes are staff personal items, so we may not always be able to meet your requests. Please have the production team prepare special costumes.
- 5If special hair and makeup specifications are needed, we will arrange a dedicated hair and makeup artist separately.
- 6Extra candidates can be confirmed in advance via photos and profiles. Final selection is made after client approval.
- 7For cancellations, please refer to our cancellation policy (/cancel-policy).
- 8For rural location shoots, transportation and accommodation costs are charged separately at actual cost. Priority arrangement of nearby staff is also available.
Free Consultation & Quote
Consultations are completely free and strictly confidential.
For urgent inquiries, please call us at {phone}.0120-949-341